Probable Niche

We've identified the niche as mortgage rates.

mortgage rates

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as mortgage rates.

rates, mortgage, mortgages, loans, home, real estate, homes, refinance, news, home loans, mortgage loans, real, credit, mortgage brokers, lenders, home mortgage, year fixed, loan, best mortgage, best's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 03:41 UTC on February 26, 2012. The source was comprised of 34350 characters, of which 32037 are code, leaving an organic character count of 2313. The total word count on the home page is 358. We filtered out 10 numbers, 82 common words, and 7 words shorter than three characters in length, leaving an impact word count of 234. The size of the lexicon (number of unique words) is only 173. We extracted seven top keywords, leaving 4.04% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
mortgage rates79.33%
simply lending 22.66%
home buying22.66%
year declines 11.33%
west virginia11.33%
updates weekly11.33%
trusted source11.33%
straight month11.33%
south dakota11.33%
south carolina11.33%
smart tools11.33%
simplylending mortgage 11.33%
shadow inventory11.33%
rhode island11.33%
refinancing mortgage11.33%
refinance mortgage11.33%
rates today11.33%
rate updates11.33%
rate forecasts11.33%
property location11.33%
privacy statement11.33%
ominous cloud 11.33%
north dakota11.33%
north carolina11.33%
news articles11.33%
new york11.33%
new mexico11.33%
new jersey11.33%
new hampshire11.33%
needs improvement11.33%

Domain Name Keywords

We found 1 significant keyword appearing in the domain name
  1. simply lending


Source Character Count 34350
Code Character Count 32037
Organic Character Count 2313
Filtered Numbers 10
Filtered Words (Common) 82
Filtered Words (Short) 7
Total Word Count 358
Impact Paragraph Count 463
Impact Word Count 234
Impact Lexicon Size 173


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# a b c d e f g h i j k l m n o p q r s t u v w x y z